Beats By Dre

OOH/Experiential
Brandcenter, Fall 2021
AD: Jess Leonard, Zoe Alexander
ST: Kevin Nguyen, Hannah Hugeback

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Stills
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I watched The Sound of Metal right around the time this project was assigned, so yeah, pretty simple: Make Beats tap into sound experiences for the deaf and hearing-impaired communities.

 
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Apple Watch with integrated haptic technology.

Apple Watch with integrated haptic technology.

Beats would use haptic technology to make music and festival venues more inclusive by installing low frequency bass speakers throughout concert spaces.

Beats would use haptic technology to make music and festival venues more inclusive by installing low frequency bass speakers throughout concert spaces.

And finally, an experiential space where concert-goers could interact with Beats' haptic technology and try on Nike x Beats' Soundwave sneakers.

And finally, an experiential space where concert-goers could interact with Beats' haptic technology and try on Nike x Beats' Soundwave sneakers.

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